Privacy Policy for novalytrixen.com

Your privacy matters to us and we take great care in protecting your personal data responsibly.

About This Privacy Policy

This Privacy Policy explains how novalytrixen.com collects, uses, and safeguards your personal information while you interact with our digital marketing, branding, social media, web design, and e-commerce content. We are committed to handling your data transparently and in accordance with Australia’s privacy laws and relevant regulations.

By using our website, you acknowledge and agree to the terms outlined in this Privacy Policy. We encourage you to review this page regularly, as updates may occur to address changes in business practices or regulations.

Personal Information We Collect

We collect information you provide directly, as well as data captured automatically to improve your experience on our site. This helps us deliver relevant content and services tailored to your needs.

Information You Provide Directly

  • Contact details such as your name and email address
  • Content submitted via contact forms or comments
  • Details provided when subscribing to our updates
  • Responses to surveys, polls, or questionnaires
  • Information you choose to provide in support queries

Information Collected Automatically

  • Device type, operating system, and browser data
  • IP address and approximate location information
  • Pages visited and time spent on our site
  • Interaction data such as clicks and scrolls
  • Cookie and analytics tracking for performance

How We Use Your Information

Your information supports our ability to provide content, respond to your requests, and improve site features. Only authorized staff access your data, and solely for these stated purposes.

  • Personalizing your website experience
  • Responding to your questions and feedback
  • Sending updates when you subscribe or opt in
  • Evaluating our website performance
  • Improving our marketing effectiveness
  • Meeting legal and regulatory requirements
  • Maintaining security and preventing misuse

Our Commitment: We prioritize your privacy, continually updating our policies and systems to reflect best practices and regulatory expectations. Your trust is important, and we work hard to safeguard your personal data at every stage.

When We Share Your Information

We do not sell your personal information. However, we may share it with trusted service providers or where legally required, always with your privacy as a priority.

Service Providers

We may engage third-party providers to assist with website operations, analytics, or customer support. All providers are contractually obligated to protect your privacy and data.

Compliance with Laws

We share data if required by court order, legal process, or lawful government request.

Anonymous Statistics

We use anonymized data for site analytics to improve our content and user experience.

Your Rights and Choices

Under the Australian Privacy Act, you have rights regarding your personal information, including access, correction, deletion, and the ability to restrict or object to certain uses.

  • Right to request access to your data
  • Right to correct incomplete or inaccurate data
  • Right to request deletion of your data
  • Right to request data in a portable format
  • Right to object to some data uses
  • Right to restrict some processing activities

For any rights requests, please contact us using the details below. We are committed to responding promptly and supporting your privacy concerns.

How We Secure Your Information

We use physical, technical, and organizational measures to protect your data from loss, misuse, or unauthorized access. Our team reviews and updates these safeguards regularly.

Technical Security Measures

  • Website encryption via SSL/TLS certificates
  • Firewalls and intrusion detection systems
  • Regular software and security updates
  • Secure user authentication protocols

Organizational Safeguards

  • Staff training on privacy responsibilities
  • Internal policies for secure data handling
  • Limited data access based on roles
  • Routine privacy risk assessments

Data Retention Practices

We retain personal information only as long as necessary to fulfill the purposes in this policy, comply with legal obligations, and support legitimate business functions.

  • Account and profile details you provide
  • Interaction data from site features
  • Records of messages and requests
  • Billing or payment data if applicable
  • Preference or subscription information

Data is deleted or de-identified when no longer required.

Overseas Data Transfers

If data is transferred outside Australia, we ensure it receives adequate protection according to Australian privacy standards and contractual safeguards.

  • Data storage or cloud hosting overseas
  • Trusted international service providers
  • Written commitments to data protection
  • Assessment of third-country privacy laws

How We Use Cookies

Cookies help us deliver tailored content and analyze site use. You can manage cookie preferences in your browser or through our cookie settings tool.

Types of Cookies Used

  • Required for site security and operation
  • Monitor user trends and engagement
  • Adapt content to your interests
  • Enhance and remember site preferences

You may update cookie settings at any time from your browser.

Policy Changes and Updates

We periodically review this policy to ensure continued compliance and transparency. Updates will be posted here when changes occur.

  • Notification on our website homepage
  • Email (if you’ve subscribed to updates)
  • A prominently displayed notice
  • Updates to this policy page

We encourage you to revisit this section for the latest information.

How to Contact Us

For questions or feedback about our Privacy Policy or data practices, please use the details below.

novalytrixen

570 Bourke Street, Level 17 & 24, Melbourne, VIC 3000 Australia

Phone: +61 2 6929 3630

Email: content@novalytrixen.com

Last updated October 14, 2025

Effective as of October 14, 2025